James T. Gaffney Managing Partner Business Development Strategist Sales Trainer & Consultant

"If you don't have a selling system of your own when you are face-to-face with a prospect, you will unknowingly default to the prospect's system. The prospect's system never says: 'Sold.' It says 'Salesperson loses'."

Jim Gaffney spent close to 20 years in the automotive and industrial services industry, owning or co-owning three different companies. Having been ultimately responsible for developing sales and new business opportunities, he realized that an innovative approach was long overdue.

"My goal was to find a way to sell more and sell more effectively and not look like everybody else in my field."

Jim founded Auto Technique in 1983 and used the success of this venture to put himself through school. Graduating from the University of Pittsburgh with a degree in Business Administration, he continued to grow the company into a regional automotive aftermarket success.

After selling the company in 1988, Jim teamed with family owned Promark Industries, Inc. to help guide the second generation sales and marketing company. As co-owner and V.P. Sales, Jim spent 13 years honing sales development initiatives.

Midway through his career at Promark Industries, Jim and Peak Performance founder John Rosso met and began a client/consultant relationship.

"John's fresh angle on sales strategies was exactly the fit that I needed to boost our efforts at Promark Industries."

Six years of working together prompted the two men to further join forces and mutually explore new territories of sales training and sales consulting.

Since joining the Peak Performance Management team in 2001, Jim has been actively working with many of Pittsburgh’s top companies. Areas of particular interest to many of his clients are; Prospecting into new opportunities, Systematizing the selling process, Customer retention strategies, and, Sales management consulting.